435 Wandering Ct Sonoma, CA 93632


We are a venture capital investor dedicated to technology startups in the igaming and gambling industry.

Process automation

Software to automatize and improve processes.

iGaming content

Innovative content such as slots, card games, poker, live casino, betting, scratch cards, virtual betting and lotteries.

Regulatory Technology

Information technology to enhance regulatory processes.

Marketing automation

Software platforms and technologies that increase efficiency and/or effectiveness of player acquisition and/or retention.

Data Analytics

Management of data for all uses (operational and analytical) and the analysis of data to drive business processes including AI and bid data products.


Our investments are typically made during early stage rounds. We offer technical resources, expert knowledge and distribution opportunities. Innovation21 is provided by the Stadtcasino Baden Group, which operates bricks-and-mortar and online casinos in regulated markets.

Operation of Online Casinos

We have experience in launching and operating online casinos in regulated markets including all necessary services such as Customer Service, Retention Marketing, Acquisition Marketing, Product Management.

Strategy Processes & Business Plan

We are able to support B2C and B2B iGaming start-ups in their strategic process and solidify the business model.

Content Distribution

Through our B2B and B2C operation and the extensive network we are able to support you to distribute your iGaming content.

Regulation & Licensing

We share our extensive experience with license applications, regulation and certification (e.g. ISO 27001 and ISO 9001).

Player Intelligence

We support you to execute product tests with real casino players in specified segments.

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